Anirudh Nair
Anirudh Nair • Growth Architect

Organic Infrastructure as a
Growth Multiplier.

Paid Media buys traffic, not retention. I build the Technical SEO, Content, & Analytics systems that ensure your ad spend lands on fertile ground.

Download Resume
Lower CAC Higher LTV Sustainable ROAS Semantic Authority Lower CAC Higher LTV Sustainable ROAS Semantic Authority
Technical Capabilities

The Digital Infrastructure Stack

Technical Hygiene

  • Crawl Budget Optimization
  • Schema / JSON-LD
  • Core Web Vitals
  • Mobile-First Indexing

Semantic Authority

  • Entity-Based Content Maps
  • NLP Optimization
  • Answer Engine (AEO)
  • Topic Clustering

Attribution Logic

  • GA4 / GTM Architecture
  • Looker Studio Dashboards
  • CRO Experiments
  • User Journey Mapping
My Tools

Growth Templates

"I don't just sell services. I build systems. Here are the frameworks I use to scale."

SOP / Template

The SEO Audit Framework

A 50-point checklist I use to diagnose infrastructure gaps before spending a single rupee on ads.

#TechnicalSEO #Audit
Calculator

Paid Media Unit Economics

My custom sheet for calculating CAC, LTV, and ROAS sustainability thresholds in Indian Markets.

#GoogleAds #Strategy
Technical Doc

GTM Data Layer Specs

Standardized event naming conventions for accurate attribution tracking in GA4.

#Analytics #Engineering
Proven Track Record

Professional Timeline

Aug 2025 - Present

Senior Marketing Executive

Innovsource

Promoted to lead full-stack performance marketing.

Nov 2023 - July 2025

Digital Marketing Executive

Innovsource

Aug 2022 - Oct 2023

SEO Executive

Innovsource