Analytics dashboard glowing in a dark room
Anirudh Nair • B2B Digital Marketing Consultant

Search-first marketing
for B2B brands.

I build the SEO, content and analytics systems B2B brands run on. Most recently: local search and reputation for 30+ branch locations — a 4.0+ average review rating held across all of them.

SEOAEO / GEOWordPressSocial MediaPaid MediaBrand Comms
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Technical Capabilities

The full growth stack.

From CMS to campaigns — what I run in-house, what I deliberately outsource, and where I'm actively leveling up. No inflated claims.

Code on a dark screen 01 / Search

SEO Engineering

Nearly four years in B2B taught me that search infrastructure determines credibility. On-page, technical and local SEO run hands-on — Screaming Frog for crawl health, Semrush for entity & competitive architecture, SEObility for technical debt, GA4/GSC to tie rankings to revenue.

  • Crawl health & schema implementation
  • Core Web Vitals impact on ranking
  • Local SEO — 30+ locations, 4.0+ avg rating
  • Off-page: strategy in-house, execution outsourced
AI robot representing answer engines 02 / AI Visibility

AEO & GEO

Search is splitting into answers. I structure content and entities so AI engines cite the brand — tested across ChatGPT, Gemini, Perplexity, Claude and others to understand what actually triggers a citation.

  • Answer Engine Optimization
  • Generative Engine Optimization
  • Entity & topic architecture
  • Citation testing across major AI tools
Writing desk with laptop and coffee 03 / Content

Content & CMS Operations

Articles and landing pages — created, edited, updated and shipped. WordPress is home turf; the workflow ports to any CMS your team runs.

  • WordPress (preferred) + other CMS
  • Landing pages, articles & pharma-compliant copy
  • CMS migrations (legacy PHP → WordPress)
Social media app icons 04 / Social

Social Media Strategy

Strategy through execution: calendars, creatives and community — measured against business goals, not vanity metrics.

  • LinkedIn, Facebook, Instagram & X
  • End-to-end execution (SocialPilot)
  • Influencer & UGC coordination
  • Canva & PowerPoint creatives (intermediate)
Laptop showing campaign analytics 05 / Acquisition

Paid Media

Execution-level command of Google & Meta campaigns — with an active upskilling roadmap toward senior performance marketing.

  • Campaign setup & optimization
  • Google Ads (Search, PMax) & Meta
  • Illinois Tech digital marketing cert (in progress)
Brand design sketches on a desk 06 / Brand

Brand & Communications

Internal and external branding — recces, activations and stakeholder communication that keeps the brand voice consistent everywhere it shows up.

  • Internal & external branding
  • Recces & brand activations
  • Vendor & agency management (SLAs, QA)
  • Adobe CC conversant (not a designer — and honest about it)
Laptop showing growth analytics

Paid media buys traffic.

Every rupee of ad spend rents attention. The moment you stop paying, the faucet closes — and the audience walks away with it.

Retention is built, not bought.

Without technical hygiene, semantic depth and trustworthy attribution, your funnel is a leaky bucket. Scaling spend just scales the leak.

Infrastructure compounds.

I engineer the organic systems that turn borrowed traffic into owned audiences — so growth keeps working while you sleep.

Team collaborating around a table

"Ads rent attention.
Infrastructure owns it."

The RedFox operating principle
Track Record

Numbers from the work.

Nearly four years in B2B. No inflated metrics — only what the work produced and what I can point to.

4.0+

Average Google rating

Held across 30+ branch locations — maintained over 3.4 years of weekly GBP management at Innovsource.

×4

Instagram followers

Company account grew from 5K to 21K — job posts 5×/week, service content 2×/week, no paid follower spend.

+60K

LinkedIn following grown

From 50K to 110K — content-led, consistent, measured against lead generation outcomes.

30+

Branch GBPs managed

End-to-end: weekly audits, corrections, suspensions appealed, review campaigns, monthly reports to stakeholders.

Promoted in 3 years

SEO Executive → Digital Marketing Executive → Senior Marketing Executive at Innovsource (FirstMeridian).

×2

Facebook page grown

From 60K to 117K — nearly doubled alongside Instagram and LinkedIn on the same content cadence.

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