RF.ORGANIC INFRASTRUCTURE
Fountain pen writing on paper
Field Notes

Notes from the trenches.

Long-form thinking on SEO, AEO/GEO and B2B growth operations. Written when there's something worth saying — not on a content calendar.

On the Bench

Nothing published yet — on purpose.

The bar is "would a CMO forward this?", not "did we post this week?". These are the pieces currently in drafting:

AI robot — answer engines In Drafting

Getting cited by AI: an AEO/GEO field guide for B2B

What actually triggers a citation in Claude, Gemini and Google's AI answers — tested with real B2B content, not theory.

#AEO#GEO
Map with markers In Drafting

Local SEO at 30+ branches: the boring playbook that works

Listings, landing pages and review velocity at multi-location scale — what to centralize, what to let branches own.

#LocalSEO#B2B
Analytics dashboard In Drafting

GA4 + GTM: measurement leadership actually reads

Rebuilding attribution from the data layer up, and turning it into dashboards that survive a board meeting.

#GA4#Attribution

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