Modern office workspace
Capabilities

Systems that make
ad spend defensible.

Three disciplines, one operating system. Each one removes a leak from your acquisition funnel.

Source code on screen
01 / Foundation

Technical Hygiene

Search engines can't rank what they can't crawl. I make your site fast, clean and machine-readable — the unglamorous work that decides whether everything else pays off.

  • Crawl budget optimization & indexation hygiene
  • Schema / JSON-LD structured data
  • Core Web Vitals remediation
  • Mobile-first indexing readiness
Writing content by hand
02 / Authority

Semantic Authority

Rankings follow entities, not keywords. I architect topic clusters that make your brand the obvious answer — for Google and for AI answer engines alike.

  • Entity-based content maps
  • NLP optimization & topic clustering
  • Answer Engine Optimization (AEO)
  • Editorial systems & content briefs
Analytics dashboard with charts
03 / Proof

Attribution Logic

Budgets follow believable numbers. I rebuild measurement from the data layer up, so every campaign decision is grounded in clean, auditable attribution.

  • GA4 / GTM architecture & data layer specs
  • Looker Studio reporting dashboards
  • CRO experiment design
  • User journey mapping
Strategy meeting in progress

"Every audit starts with one question:
where does the bucket leak?"

Diagnostic before prescription

Not sure which leak
is costing you most?

The preliminary audit covers all three systems. It's free, and it's specific.