Scroll on — the shelf moves sideways. Seven kinds of work, delivered across staffing, HR and pharma B2B.
Wrong addresses, outdated images, unanswered reviews — several listings suspended by Google. Weekly audits, monthly stakeholder reports, QR-code review campaigns at branch entrances and via email. Result: a steady monthly flow of new reviews and a 4.0+ average held across every location.
Crawl mapping in Screaming Frog, entity gaps in Semrush, technical debt in SEObility — tied to revenue via GA4/GSC.
Campaigns executed within stakeholder targets — CPL improved via audience targeting, extension testing and negative keywords.
GTM conversion tracking and GA4 events from the data layer up — reported through Looker Studio dashboards leadership actually reads.
Articles, landing pages and a full legacy PHP → WordPress migration — shipped with technical SEO and GA4 wired in.
Instagram grew 5K → 21K; LinkedIn 50K → 110K; Facebook 60K → 117K. Job posts 5×/week, service content 2×/week — planned with design teams, scheduled via SocialPilot. Strong CTAs drove consistent leads across Google Forms, email, WhatsApp and calls.
Internal and external branding — plus vendor SLAs, influencer and UGC campaign coordination.
When I took over the GBP portfolio at Innovsource, the state of it was: wrong addresses, outdated contact numbers, photos years out of date, visitor reviews — including complaints — sitting unanswered for months. Several listings suspended or penalised by Google.
The fix was operational. Weekly audits on every listing — correcting information, appealing suspensions, flagging recurring issues to the relevant branch. A monthly branch performance report, specific enough that senior stakeholders could see exactly which locations needed attention and act on it. For review velocity: QR codes placed at branch entrances and sent via email to job seekers and clients, making it easy for someone who just had a good interaction to leave a rating — removing the friction, not manufacturing the reviews.
Over 3.4 years: a steady monthly inflow of new reviews and a 4.0+ average held across all 30+ locations.
My preferred stack is WordPress — but the publishing workflow ports to whatever CMS your team already runs. No replatforming required.
Off-page SEO strategy stays in-house; link execution goes to vetted partners. Same with design: Canva and PowerPoint in-house, Adobe-grade work briefed to specialists.
Current focus: Illinois Tech's digital marketing certificate (Coursera) — deepening performance marketing to pair organic infrastructure with sharper paid execution.