Scroll on — the shelf moves sideways. Five systems I bring to every engagement.
50 checkpoints across crawl, content and conversion — run before any ad budget is approved.
CAC, LTV and ROAS sustainability thresholds, calibrated for Indian market dynamics.
Standardized event naming so GA4 attribution survives audits, migrations and agencies.
Entity-first content architecture that builds semantic authority page by page.
A prioritized testing backlog: hypothesis, sample size, and decision rules up front.
Managed local search presence for 30+ branch locations — listings, landing pages and review velocity under one playbook.
Google & Meta campaigns with CPL improvements driven by audience architecture, not budget escalation.
GA4/GTM infrastructure built from the data layer up, with Looker Studio dashboards leadership actually reads.