RF.ORGANIC INFRASTRUCTURE
Team working on laptops at night
The Architect

Three promotions.
One operating thesis.

From SEO executive to senior marketing lead — every step built on the same conviction: infrastructure first.

Anirudh Nair portrait
Anirudh Nair

Organic Growth Architect

I sit at the intersection of marketing and engineering. Most marketers optimize campaigns; I optimize the ground the campaigns land on — crawlability, content architecture, and measurement you can defend in a boardroom.

Based in Mumbai, currently leading full-stack performance marketing at Innovsource (A FirstMeridian Company).

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Proven Track Record

Professional timeline.

Aug 2025 — Present

Senior Marketing Executive

Innovsource (A FirstMeridian Company)

Promoted to lead full-stack performance marketing — ownership of paid acquisition and analytics infrastructure.

  • Leading cross-functional digital initiatives
  • Managing full-funnel campaigns across Google & Meta
  • Building robust analytics infrastructure (GA4/GTM)
Nov 2023 — Jul 2025

Digital Marketing Executive

Innovsource

Scaled paid media efforts and optimized conversion funnels.

  • Drove CPL improvements via audience targeting
  • Managed local SEO for 30+ branch locations
Aug 2022 — Oct 2023

SEO Executive

Innovsource

Laid the technical SEO foundation for the brand.

  • Crawl budget optimization & indexation hygiene
  • Core Web Vitals resolution via Search Console
Education

Sinhgad Institute of Management

BBA (Computer Applications) — April 2020. Where marketing instinct met an engineer's toolkit.

Key Certifications
  • Google Data Analytics (Coursera)
  • Fundamentals of Digital Marketing (Google)
  • Content Marketing (HubSpot)
  • Market Research & Consumer Behaviour (IE Business School)
Workspace with laptop and coffee

"Growth you have to keep buying
isn't growth — it's rent."

Anirudh Nair

Let's diagnose your
organic ecosystem.

Start free audit Email me