Team working on laptops at night
The Operator

Four roles.
One operating thesis.

From SEO executive to digital marketing manager — every step built on the same conviction: infrastructure first.

Anirudh Nair portrait
Anirudh Nair

B2B Digital Marketing Consultant

I sit at the intersection of marketing and measurement. Most marketers optimize campaigns; I optimize the ground the campaigns land on — crawlability, content architecture, and analytics you can defend in a boardroom.

Nearly four years of that, all in B2B — three and a half years in staffing & HR, now pharma marketing consultancy. Low-intent, high-competition verticals force you to think structurally: why do some entities rank and others don't? How do you win when 500 competitors bid on the same keywords? How do you make AI cite you, and not them?

Based in Mumbai, currently Digital Marketing Manager (Consultant) at OneAlphaMed — after rising from SEO Executive to Senior Marketing Executive across two promotions at Innovsource (A FirstMeridian Company).

Proven Track Record

Professional timeline.

Feb 2026 — Present

Digital Marketing Manager — Consultant

OneAlphaMed, Mumbai

Building the digital marketing function for a pharma consultancy from the ground up, across two business verticals (OneAlphaMed and Howrah Bridge Catering).

  • Migrated the site from legacy PHP/HTML to WordPress — technical SEO & GA4 wired in
  • Pharma-compliant, SEO-optimised copy across multiple brand identities
  • Vendor evaluation & onboarding through structured RFPs
Aug 2025 — Jan 2026

Senior Marketing Executive

Innovsource (A FirstMeridian Company)

Second promotion in three years — full-stack ownership of organic growth, content operations and analytics infrastructure.

  • Google Ads (Search, PMax) & Meta execution within stakeholder targets
  • GTM conversion tracking + GA4 event architecture for lead-quality insight
  • CPL gains via audience targeting, extension testing & negative keywords
Nov 2023 — Jul 2025

Digital Marketing Executive

Innovsource

Expanded from SEO into full-stack digital marketing — social, paid campaigns, local reputation and internal brand communications.

  • 30+ branch GBPs: weekly audits, monthly stakeholder reports, QR-code review campaigns — 4.0+ rating maintained
  • Social grew Instagram 10K → 20K and LinkedIn 60K → 100K; job posts 5×/week, service content 2×/week
  • Paid social for job seeker targeting — ₹800/day campaigns, short-burst creative testing
  • Led the website revamp — migrated legacy site to WordPress; managed multiple internal approval stages
  • Internal emailers, on-ground recces across India, brand consistency across all channels
Aug 2022 — Oct 2023

SEO Executive

Innovsource

Built the technical and content SEO foundation — page speed, crawlability, keyword strategy and backlink health.

  • Technical SEO: speed, responsiveness and Core Web Vitals resolution via GSC
  • Keyword research, blog cluster strategy and weekly ranking tracking
  • Backlink audit — identified and disavowed a large volume of low-quality and spam links
  • Initiated high-quality link building; execution later handed to a specialist agency
Sep 2021 — Jul 2022

Digital Marketing Internships ×4

GoPhygital · MVG Innovations · Sacred Forest · Pagr

Early reps: keyword research, SEO audits, social execution and content calendar management.

Education

Sinhgad Institute of Management

BBA (Computer Applications), Computer Science — 2015–2020. Where marketing instinct met a technical toolkit.

Languages: English & Hindi (professional), Malayalam (native), Tamil & Marathi (elementary).

Key Certifications
  • Digital Marketing Certificate — Illinois Tech / Coursera (in progress)
  • Google: Foundations — Data, Data, Everywhere (Coursera)
  • Fundamentals of Digital Marketing (Google Digital Garage)
  • Content Marketing (HubSpot Academy)
  • Market Research & Consumer Behaviour (IE Business School)
Quick Answers

Frequently asked.

Are you currently available for new work?

Yes — freelance projects, consulting retainers and full-time marketing roles. The hire page has a short form; you'll hear back within one business day.

What industries have you worked in?

B2B staffing and HR (3.4 years at Innovsource, a FirstMeridian company) and pharma marketing consultancy (currently at OneAlphaMed, Mumbai). Both are low-intent, high-competition B2B verticals.

Is it just SEO, or the full marketing stack?

Full stack — technical SEO, local SEO, AEO/GEO, content and CMS operations, social media strategy and execution, paid media (Google Ads + Meta), GA4/GTM analytics and brand communications. Off-page link execution and Adobe-grade design work are outsourced to specialists; strategy, briefs and quality control stay in-house.

Do you work remotely?

Yes. Based in Mumbai, Maharashtra — fully remote-friendly for both freelance and full-time engagements.

What's the one result you can actually point to?

A 4.0+ average Google review rating held across 30+ branch locations at Innovsource over 3.4 years — maintained through weekly audits, monthly reports and QR-code review campaigns. The only metric on this site because it's the only one I can prove.

What does a typical engagement look like?

It starts with the free preliminary audit — a diagnostic of your search infrastructure using Screaming Frog, Semrush and SEObility. From there, scope and pricing are discussed on a short 1:1 call. One-time project work, ongoing retainers and embedded full-time roles are all on the table.

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